Despite working in Advertising for nearly a decade, art always been Jo's true passion. She grew up with a natural fascination of shapes and forms. Her background in painting and drawing has led her to discover and be influenced by different art movements in history, mainly Dadaism and Geometric Abstraction. She likes to apply principles from each movement to different aspects of her design work. Popular culture has always had a strong influence on her artwork, reinventing and re-contextualizing old themes to construct fresh meanings and ideas.